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The funnel concept is a great way to visualize your business when you sell your knowledge over the internet. Understanding it shows you the strategy to make money on the internet.

What I want you to do is to get in your mind a picture of a huge funnel. This funnel should have a wide opening at the top and a small opening at the bottom. Entering the top of the funnel is easy because of its large width. However, emerging from the bottom of the funnel is more difficult. This is because of how narrow and thin the bottom end of the funnel is.

This funnel is exactly how the process that you use to make money on the internet works. It is easy to sell your knowledge if you are offering it for free in a report. It becomes a little more difficult when you charge $10 for information. It becomes even more difficult if you are charging $37 or $67 for additional information. This is why you need to have multiple products in your eBook business.

By having a number of products at different price points, you give your customers high quality information that they can use. What this does is build trust in you and makes them more willing to spend even more money with you. As they progress through your marketing funnel, it becomes more difficult because the price point creates more friction and hesitance. A higher price point requires a deeper level of commitment.

Increasing the level of comfort for your customer is key to increasing the income from your real online business. You cannot expect someone who is not familiar with you to immediately invest a significant amount of money with you. You need to prove yourself at a lower level before they entrust you with more of their money and time. Remember, it is not just about the money; more time is required from the customer to implement your higher priced programs as well.

This is the power behind the funnel philosophy. When you first get started in selling information you typically only care about having one product to sell. You just want to make that first sale. However, those who understand the whole view know they need many products with many price points. They also understand that they want more complicated products that serve their customers as they grow.

As a result, as you continue to grow the confidence and ability of your customer base, they will continue to want more products from you that address all of their needs. Your products should provide more value. Your products should automate some of the tasks they need to do. This will help your customers to expand the capabilities of their business. Of course, if you are just getting started, you might need to take it slow. However, you do want to keep this in mind so that you can build your business accordingly.

Tags: Internet Marketing

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