So you’re interested in making squeeze pages part of your marketing campaign. That’s a good decision. By now, you’re probably wondering what makes for a great squeeze page, as opposed to just a good or average one. Well, in my experience, the best squeeze pages all have the following features:

Great headlines and sub-headlines

They need to be powerful and entice readers to keep reading. That’s the first key to getting and keeping your visitor’s attention.

Plain backgrounds

Can you believe that plain backgrounds are better for sales? It’s true. Why risk distracting customers by showing them a background that could be more interesting than your product?

Above the fold content

Prospects are more likely to read what’s above the fold, or what is on a web page before they have to scroll. Keep all your important information there and your prospects are more likely to read and do what you say.

Readability

You want to make sure that your content is readable, whatever its contents. Using bullet points is a great way to keep your material organized. It also presents your material in a simple way. That appeals to readers. Using bullet points, try outlining the highlights and benefits of your product.

Sense of urgency

Readers respond to urgency, so write with a sense of it. Action words are what make readers take action themselves.

Find testimonials

Prospects want to know that they’re not wasting time and money on you or your products. Collect testimonials from satisfied customers and present them on your website so that prospects can read them.

Protect information

Online customers want to know that businesses will guard their information from hackers. They also want to know that you won’t use it in ways that they won’t approve of. Write and link a privacy policy to display on your website.

Get accessible

Too many business owners forget about giving their prospects a way to contact them. Provide your contact information so that sales are made even easier.

Get them pumped

You want to make your offer irresistible to your prospects, so treat your pitch as a regular calls-to-action. Don’t be wishy-washy about selling prospects on your offer.

Video

Videos are proven to raise conversions. Why not offer a video on your squeeze page?

Opt-in forms

You’ll have to test where your opt-in forms go best, but generally, opt-in forms work best on the right side of a web page. So take advantage of that rule-of-thumb.

Exclude unnecessary links

Why give your prospects a reason to leave your squeeze page? Only include links that are necessary. Keep your prospects trained on your website.

Incentive

Prospects want to know very quickly why they should stay on your website and not visit another. Do you have something to give them? Maybe free reports? EBooks? Videos? Use your offering as a way to keep them interested.

As with any form of Internet marketing, split-testing can help you find out what’s a hit with your audience. The results of testing can help you wrangle more conversions later, so keep testing even after you think you’ve created a winning squeeze page.

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