« The Results of Effective eMarketing 3 Ways To Seriously Improve Search Engine Rankings (Part 3) »
This article is on SEO ” Search Engine Optimization, an important component in achievement of online success. Here I am going to describe major rules on placement of key phrases and keywords in the website in a way, which gives better rating from search engines. Other issues, such as main mistakes made in attempt to cheat web crawlers or site indexing tips I have described elsewhere. Before start, I must give one general and very important note: never use SEO as your only source of web traffic. This places your site on a mercy of web robots, and robots know no mercy.
Key rule of keyword placement: the closer key phrase or keyword to the header of the page, the higher it will be rated by the crawler.
On formatting: Accented words are getting higher rating by web crawlers, so this will help:
- use key phrases in headings (especially those marked with h1 and h2 tags);
- apply b-tags to keywords and key phrases (boldface), try not to overdo though; 2 or 3 times per page must be enough;
- the same is true for i-tags (italics).
Page Title: is the most weighted tag, so dont miss to use keyword and/or phrases there. Of course it should be a real title, catchy and meaningful, not a list of keywords. Also, page title should be relatively short, crawler will not take into consideration more than first 50 ” 80 characters of the page title.
Description tag: will not have an effect on SE-rating of your site, but it is very important. This text (site description) will appear in search results, so you better make it attention grabbing!
Links: In all links (internal and external) try to use keywords and phrases, this will give a bit of extra weight to the site. Moderation is a special virtue here. Making link as just “click here” will not do much to you. For the same time excessively wordy linking might just irritate your visitor and make him leave your site.
Pages: Content is very important, so the more pages your site has and the more often new pages are added, the better will be site rating. Keywords (or key phrases) are working better for your site rating when they are distributed as one per page. Placing 2 or 3 similar phrases per page is OK, but if there will be more, the effect will be reduced. Among all pages index page is the most weighted one, it has the higher chance to appear on top of search results and therefore, making right choice of leading keyword(s) in index page is important.
Good luck with your SEO!
Tags: Keywords
Popularity: 1% [?]
Sphere: Related Content
Post a Comment