Natural Rankings: Here’s what you want to happen: You want your website to show up on the first or second page of a search engine’s results each time a user performs a search using keywords or keyword phrases. Unfortunately, it takes a substantial amount of time to optimize your website, or expense to employ a company which specializes in search engine optimization. The advantage of Natural Rankings is that the listings on any standard search engine are free. One disadvantage, however, is that a significant amount of time and work is needed to reach exceptional search engine ranks.

Pay-per-click, also known as paid inclusion, is a system where you place bids for search result position. You make a bid so that keyword searches will include your site. The more you bid, the better your site is placed. The #1 slot in search results might, for instance, be $5.75 a click, but the #4 spot may only be 5 cents.

PPC Terminology:

Click-through: After you enroll, you have to pay the cost you offered to pay every time a person clicks the link and receives information from the search engine. This procedure is referred to as a Click-through.

Impressions: A single impression is just one showing of your advertisement on the results of a search engine.

Important Note

Budgeting: You will see that it is expensive to purchase a high ranking. These charges accumulate after a while and can be quite substantial.

Fast Results: One great thing about pay-per-click is that is lets you to make your website highly visible and achieve high rankings within twenty four hours. Pay-per-click is a great way to get traffic fast.

Summary: Pay-per-click quickly raises your web site’s ranking along with a rapid increase in traffic.

* Quickly test how marketable your product or service is.

* Find out how well your site convinces visitors to take action or buy something.

* Find out which keyword phrases will most quickly yield the highest conversion (sales) rate.

* Give total control over the search engine campaign, including cost as well as position.

The Bottom Line

A lot of people don’t like the costs inherent in pay-per-click systems. Consider the alternative: Unless there is someone in your business who has knowledge and experience in search engine optimization, you are likely to end up paying several thousand dollars to a specialist for his or her services to optimize your website.

Tags: PPC

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