To be honest, you’re not going to sell much from your aticle marketing efforts unless you fulfill all the goals of an article. You need to achieve each of the goals in every article.

In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I’ll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.

1. Attract The Reader’s Attention.

There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can’t help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.

2. Make Sure Your Prospect Reads The Wole Article.

Once you have attracted interest you need to say something that they didn’t know before or in a way that they had never heard it before. This is called the “news value” of an article. There’s no need for anyone to read your article if you aren’t providing any real reason to continue reading.

3. Gain Your Prospect’s Respect By The Time They Finish Reading The Article.

Whatever you say in your article should sound credible. Quite often you will be in a situation where you disagree with the commonly held views of your audience. If you just blurt out your disagreement, people will get turned off and they will stop reading. Make sure whatever you say is solid and believeable. Gradually lead people to the conclusion you want them to come to. Always start off being credible and keep your comments credible as your article leads people to a new conclusion that they may not have accepted at the beginning.

4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.

If you expect to sell anything you first need to have a rapport with your prospect. Every salesman learns this as a first principle in his training but all the courses on article marketing ignore it completely. In his course on copywriting, Joe Vitale calls it “maintaining their trance”. Robert Collier calls it “staying in step with the conversation going on in their mind” in his Letter Book.

5. Make It Really Worthwhile For Them To Have Read The Article.

Reward the reader for spending time reading your article. If the reader feels they learned something valuable from you they will thank you by following your advice to click on your affiliate link. The more value you provide the better.

6. Set Up Your Article So Your Reader Feels Positively About The Product You Will Ultimately Offer For Sale.

The basis of all successful article marketing is called pre-selling. You should never sell directly in your article. That’s what the sales page is for. Your article should provide insight so the reader gains a better appreciation of the features of the product you will be selling.

7. Motivate Your Prospect To Click On The Link In The Resource Box.

This is the simplest goal to achieve if you have successfully achieved the previous goals. All you have to do is ask them to click on the link provided. Just make sure you ask for them to take action. You always have to ask for a specific action or they won’t click on the link.

You need to write so people are predisposed to clicking and buying your product. If you follow the steps listed in this article, article marketing is more of a science than an art. You will be amazed at the results you can achieve by paying attention to these key areas.

I’ll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles.

Tags: Affiliate Marketing

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