As I’ve been speaking around the country for the past 2 years in chiropractic seminars and events, I continue to hear the same complaints by recent chiropractic school grads and professionals. They’ve been scammed by useless management consultants. I think we need to wake up and realize that when these groups make huge promises, our instincts rightly tell us that they can’t keep them. If a chiropractor is pushed into one of these companies because they’ve been instilled with a fear of failure, then you know that there is some serious fraud going on, and the other guys are making a lot of money off it. These “meat-eaters” are devouring chiropractic businesses for breakfast with their false claims, and you better not be the next one to fall prey to them.

If you join a consulting group, make sure they have plenty of value to provide to you rather than just empty promises. Personally, I feel than many are overpriced and are just out to make a buck and could care less about the average chiropractor. I say this because some chiropractic practice consulting groups are using marketing tactics and strategies that died in the 1970’s. The world changes periodically, not to mention the people in it, so it’s important to find a company that’s adaptable to the new ways of marketing and doing business in today’s high-tech age.

So ask yourself: what isn’t working for your chiropractic practice right now? You can’t blame it on the economy because there are a lot of chiropractic practices that happen to be thriving right now. No doubt, you’ll find that marketing and new-patient acquisition are areas you want to improve. This is common. Your first plan of attack should be to get new patients through free marketing strategies, not paying through the nose for a consultant that won’t do anything anyhow. Don’t let anyone lie to you; the best advertising today is absolutely free. When you take advantage of putting videos up on YouTube and dominate search engines, your whole chiropractic practice will transform. Sites like MySpace, YouTube and Facebook have enormous potential for branding yourself and exploding your business in your immediate area.

When the going gets tough, more creative and strategic marketers will see their businesses not only endure, but flourish during hard times. But the truth of the matter is that there are no chiropractic consultants teaching these important techniques. Not one! If you find a consultant who says they know all the answers and they’ve been doing it for a long time, they’re lying!

Keep these things in mind when you’re selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of “handy-man” consultant can’t necessarily fix the very specific problems you’re having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don’t pick someone who knows nothing about it. Lastly, make sure they’re up to the times. If they aren’t knowledgeable in internet marketing and world communications, they can’t help you one bit. Not only do they have to know about these things, they have to be able to DO them.

To get you started on some free chiropractic marketing and advertising for your office, here are a few sites that you want to be on and continuously contribute content to, YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com.

There are countless others, but start with these. Web 2.0 sites are absolutely free and are the cutting-edge marketing arenas in the world today. You’re going to begin to see tons of new chiropractic patients walking through your door in no time at all. There are other opportunities for income on these sites as well. If you do this today, you’ll be in the elite, because nearly 95% of the chiropractic profession is in the dark about this form of marketing. Social media is the answer for chiropractors, and you can be at the forefront of it.

I’m not saying that every chiropractic consultant is a complete fraud. There are some who deserve their respect and their techniques are proven. When you want to find one that’s truly worth their weight in salt, ask your colleagues for recommendations. That way you know you’re getting someone who is the real deal. However, make sure they’re experienced in today’s new and thriving market; otherwise, they’re a waste of time and money.

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